by Alain Chivilò
Creative Director Daniel Lee for Burberry gave new vibes to the Spring Summer 2024, Women’s and Men’s Collection.
In a tartan-roofed structure at London’s lush Highbury Fields a sort of British style started for one of the most Fashion House from UK recognized throughout the world. As Lee said: “I thought it’s good to take people to places they don’t necessarily go, outside the obvious tourist places, because London is ultimately made up of neighborhoods”.
It is not necessary to remain anchored to a historical cliché, because it’s possible to vary and create new approaches, remaining in style with matching and wearability.
The king is trench coat in various styles and interpretations: sleeveless, short, a hybrid bomber-trench coat, smooth and buttoned, wide at the shoulders, bandaged at the hips. Men moves shirtless but also with different matchings. Women have different solutions in colors and suits. As makeup, a dark lipstick for all different models.
A very engaging color was the bright blue, Knight Blue, as an homage to Burberry’s Equestrian Knight logo. Prints with flower motifs, the classic tartan and accessories, without forgetting the bestseller given by chains, padlocks and carabiners present in the iconic symbolism on silk scarf dresses and shirts, on trousers and back of leather coats.
Daniel Lee conceived a collection between electric moments given by color and moments in accordance with the Burberry heritage. A greater touch of liveliness to give an even more personal idea to the historic British fashion house.
Burberry Summer 2024, Women’s, Men’s Collection, London Fashion Week
©AC, NDSL, AM, Alain Chivilo