by Alain Chivilò
The Calvin Klein fashion house has launched the advertising campaign dedicated to the Fall 2023 Women’s and Men’s Collection.
The producers and creators are the duo – Netherlands, USA – Inez & Vinoodh, famous photographers in the world of fashion for shots that are always effective, original and suitable combining the clothes of a collection with the selected model or models.
The top, main subject of the CK campaign, is the American Kendall Jenner who gave presence, character and sensuality to the entire campaign.
The appeal of the collection comes from the nineties and from a historical iconography of the American fashion house, revisited and reinterpreted with modern silhouettes and materials for versatile, everlasting and indelible clothes.
The Women’s collection offers essential garments characterized by a palette of classic, neutral colors and refined details to create a look to show off on special occasions.
The campaign images reflect a style defined in CK but are projected in the present day. Going into detail about the clothes worn in the photographs: supermodel Kendall wears a chocolate brown wool twill blazer paired with extra-long wide-leg wool twill trousers for a sophisticated interpretation of a feminine dress.
Key outerwear cuts are inspired by archive designs, including the Tailored Leather Trench, the Oversized Boucle Wool Coat, the Oversized Bonded Trench and the Melton Wool Double-Breasted Coat, featuring a structured shoulder and a relaxed silhouette. The dresses embody elegant minimalism: the Relaxed Shift Dress offers simple elegance, while the Slim Sheer Panel Midi Dress adds a cut-out at the back for subtle sensuality.
For men, the line of the collection continues in the iconic garments of the brand revised, using new materials and an oversized fit capable of making the clothes elegant and modern. A layered wearability is present in seasonal outerwear: the Leather Shearling Jacket, the sustainable goose down parka, the Relaxed Double Breasted Boucle Coat and the Sateen Bomber Jacket can be easily combined with tailored pieces. On all the clothes in the Menswear collection, the design details elevate the essential elements, from the tailored cuts to the wool blend knitwear, guaranteeing superior comfort, while the details of the diamond quilt and the technical features give a new pleasure to the touch.
From the scheduled launch on September 26, 2023, the collection is available in Calvin Klein stores and at selected retailers across Europe, as well as on the web channel calvinklein.com
©AC, NDSL, AM, Alain Chivilo