Chanel second in Milan

by Alain Chivilò


Everything is now ready. The date has already been scheduled. The shop windows are already set up and the brand has been made public. From November 25, 2023, Maison Chanel will open a second boutique in Milan.

Super central and within that area of international fashion: between the streets of Montenapoleone and Verri the first Italian boutique dedicated to fashion, watches and jewelery in addition to the shop present in Sant’Andrea street.

520 m2 for a Chanel experience through a further creation by architect Peter Marino with tweed and sand and ivory upholstery, wool carpet and handcrafted finishes. Not only that, but also an Art Deco atmosphere with rock crystal and gold metal chandeliers by Goossens, black and white graphics with antique gold and elegant glass and metal consoles.

Following a small tour of the store announced in preview: it’s possible to enter the Chanel accessories among scarves, small leather goods, bijoux, glasses, footwear and bags inside niches. Continuing watches and jewellery, respectively in the Première, J12, Code Coco, Boy·Friend and N°5, Coco Crush, Camelia models.

High watchmaking and jewelery with a special guest: the 55.55 necklace from the “N°5” High Jewelery collection characterized by a sparkling diamond set and cut to size weighing 55.55 carats.

From the ground floor to the upper floors dedicated to the latest Chanel Prêt-à-Porter collections and accessories. The latter are on the first floor inside sumptuous lounges, a bright environment with a high dotted ceiling. The second floor is dedicated to Prêt-à-Porter with the collections created by Creative Director Virginie Viard. The furnishing elements designed by Marino are characterized by a pair of Zen table lamps in crystal and ebony by Goossens, a 1970s coffee table by Etienne Allemeersch with fossil inlay, a pair of Augusto Bozzi chairs and a personalized table in worked stone.

A separate entrance in Verri street, however, offers a refined service in a private and reserved area with a fitting room, where it’s possible to wear and purchase discreetly. As furnishings, Peter Marino thought of unique elements such as a work by the artist George Noël (Palimpseste 1985), a Japanese lacquered tray for 19th century clothes, a personalized burnished bronze lamp, a “Leather Barricade” bronze box and two small Venini Totem sculptures in blown glass created by himself.  

Chanel Fashion House with its second in Milan immerses its customers, old and new, in enveloping luxury atmospheres. Brilliant Milanese purchases in the Chanel boutique, Milan, Via Montenapoleone 7


©AC, NDSL, AM, Alain Chivilo

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