Chloé flowers and samba

by Alain Chivilò


The Spring Summer 2024 catwalk was Creative Director Gabriela Hearst’s last. During next Paris Fashion Week, winter 2024, the central management passes to Chemena Kamali ready for the women’s autumn winter 2024 – 2025 collection.

Let’s start from the grand finale of the show with the Mangueira samba school of Rio de Janeiro, which welcomed the final of the run way show making the models and audience dance. A greeting in Carioca style, recalling the positivity of the collection.

Everything lives and gravitates around the floral world and flowers. Workmanship, details, matchings and designs move around these.

In a certain sense, the disc-shaped flowers of a daisy echo along the dresses: from apparently abstract motifs, floral decorations in leather and ceramic with finely crafted ruffles. Inside the accessories: a reinterpretation of Gaby’s favorite Chloé bag and Blooma, a new jewellry line, in flower motifs (pendants, bracelets and earrings).

White, black, yellow represent the color palette. The leather, in some clothes, gave the right aggressiveness. Without forgetting the workmanship to increase the flower effect, in the suits of the collection for example a sleeveless high-neck dress adorned with sparkling beads and one with strings of sequins and wool fringes. Interconnections and plays on volumes for fresh clothes to wear. A sort of joy for new seasons could be felt.

Gabriela Hearst kindly bids farewell to Maison Chloé for a collection focused on the healthy principles of the heart and beauty. A summary of what has been created but, to conclude, a samba-time greeting to the coming hot seasons.

Chloé Spring Summer 2024 Show, Paris Fashion Week


©AC, NDSL, AM, Alain Chivilo

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