Dior SS 2024 Campaign

by Alain Chivilò


The advertising campaign for the Dior Fashion House, Prêt-à-Porter Spring Summer 2024, Women’s collection, was released through the shots of the American photographer Tina Barney known for portraits of family, life, styles and personalities.

Secret confidences, interior scenes for a set with models posing between individuals and a group. Personal worlds, respect, expectations, not always expectations between being sophisticated but also simple.

Creative Director Maria Grazia Chiuri has created a contemporary collection of elegance, style and refinement from a noble heritage.

The Abandon dress (FW 1948) is transmuted in shirts with asymmetrical necklines. Skirts and jackets are delicately frayed. Silhouettes in cuts and architectural sketch and sculpt the body in motion.

Dior Toujours bag is conceived in a new, crinkled leather variation through the iconic macrocannage motif. Dior’s lace-up boots are worn with ethereal outfits sublimated by virtuoso embroidery. Dior able pumps are embellished with white resin beads and straps embracing the ankle and lower leg up to the knee.

Freedom, probably conditional, for a sensual and elegant female figure. The Spring Summer 2024 campaign for the Dior Woman according to Maria Grazia Chiuri is served


Dior The Spring-Summer 2024 Campaign video


©AC, NDSL, AM, Alain Chivilo

Comments are closed.