DiorAlps Campaign

by Alain Chivilò

 

DiorAlps is the women’s collection for the snow season. Between glamor and technical practicality, the garments are divided into down jackets, jackets, après-ski and multiple details.

The ski goggles feature a strap marked “Christian Dior”, with the iconic Dior Oblique. Instead, the trousers, in black and cream, have reinforcements inserted on the knees, guaranteeing a fit, comfort and further protection.

The advertising campaign is through the shots of the French photographer Fanny Latour-Lambert who captured the models in moments of fun, exploration and rest. Between color and black and white, the set is immersed in a snowy Alpine landscape.

Maria Grazia Chiuri also combined two logos present inside the garments: the print Plan de Paris and the logo forDiorunion with the coat of arms having the ideal motto “L’union fait la force” inserted in scarves, accessories and quilted jackets.

Chiuri enriches the women’s collection with a more fashionable capsule than the men’s, providing more femininity and presence. The Alps in the 2023-24 season are therefore further Dior’s branded.

 

©AC, NDSL, AM, Alain Chivilo

 

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