Festive Campaign

by Alain Chivilò


Festive is the world for the campaign by Stella McCartney Fashion House. Week by week Xmas time is coming. Christmas presents and gifts are becoming a little trouble for different people worlwide. From Maison Stella some ideas for women and to think to women.

A horse, an apple, three stars, a Christmas tree ball, a sort of table become digital and icy to host and enhance accessories and shoes ready to be tried on and matched in stores and online.

Dresses from ice white, to lavender blue, to a warm orange, to light green up to a striped suit between shapes that adhere to the silhouette up to some pleasant openings along the body.

McCartney’s glamorous workhorse is not only in the Autumn Winter collection and in the official advertising campaign but, lives on for the festive period becoming truly festive.


©AC, NDSL, AM, Alain Chivilo

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