Jennie Calvin Klein in spring 2024

by Alain Chivilò

 

The seasonal campaign, Spring 2024, by Calvin Klein Fashion House is already out. 

South Korean singer, actress, legate in fashion and model JENNIE is the face and woman chosen for the Calvin Klein Underwear and Jeans Spring 2024 campaign.

Directed and photographed by Mert Alas, styled by Emmanuelle Alt, the Calvin Klein lifestyle is always in New York inside a flat and the iconic buildings.

The shots show JENNIE in a relaxed simplicity, updating classic designs with a timeless, youthful attitude. Energy but also delicacy divided in Underwear and Jeans looks.

Launched on February 27, the adv campaign is already worldwide from magazines, online networks, CK web site to the shops.

The jeans, harking back to the 90s cut, are straight jeans in style and comfort. Lingerie is minimalist, sensual along a seductive comfort. In underwear the Calvin Klein logo is main part of the look always in cool matchings.

 

©AC, NDSL, AM, Alain Chivilo

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