by Alain Chivilò
The 2024 Underwear Collection of the American fashion house Calvin Klein was launched through a first appointment which sees the American actor Jeremy Allen White become the anchor of the campaign.
New York City with its skyline is the backdrop for the photographic shots and videos that have been online since the afternoon of January 4th on the official website and channels of the Fashion House.
In the direction of Turkey’s most famous fashion photographer Mert Alas, Jeremy Allen White’s hometown amplifies the highly muscular male presence by wearing black and white CK boxers.
Moving into the collection, Spring 2024 brings fabrics with innovations, fits in tune with the silhouette and a more graphic and eye-catching logo.
In the materials of the various lines, the cotton is extra soft stretch and ultra soft microfibre to obtain maximum comfort. Made with sweat-wicking technology for quick drying and all-day performance. The Micro Mesh Cooling fabric, on the other hand, is made of full mesh for exceptional breathability and a cool finish to the touch. The silky soft microfiber is in 88% reprocessed polyester.
Casual, chic, comfort, wearability, respect for the silhouette, fabrics for life today, are all elements of Spring men’s underwear without forgetting women.
©AC, NDSL, AM, Alain Chivilo