Louis Vuitton in the name of Pharrell

by Alain Chivilò

©Alain Chivilò


Louis Vuitton saw it right and personally, the choice of Pharrell Lanscilo Williams as creative director was not wrong and was not risky.

A Star of Music calls for stars from cinema, music and business. Awesome scenography on the Pont Neuf in Paris over the Seine. Classical and gospel music signed by Pharell itself to cheer up the event. Great, strong and important personalities of the world invited.

Men’s and Women’s Spring Summer 2024 collection: inside the catwalk everything, more or less, in checker – damier motif. In two segments of the collection, along the 71 dresses proposed, this heritage has been edited digitally and classically. In the first, like different “pixels” zoom in a new look in suits and matchings has been coinceived, meanwhile in the second, black and colors gave the rhythm to the check texture.

Continuing, the men’s skirt, prints with images of Paris, leather jackets, denim, a patterned fur coat with a hint of effervescent yellow and underneath a classic trouser-jacket-shirt-tie suit, sleeveless, shorts and knee length pants, a varsity jacket, a poncho style model, track pants revisited in luxury, total balck and total white.

Among the colours, for example, camouflage, various shades of green, black, white, burgundy, light blue, dark blue, yellow.

Inevitable LV bags transported in a small wagon, as well as in the hands of the models. The logo LV or Louis Vuitton is present in accesories and suits. Some clothes for woman as for example a rugby shirt. 

Inside the brands of Louis Vuitton Moët Hennessy, the Napoleon of Fashion Bernard Arnault can have sweet dreams. From 2023, the chief executive officer of Louis Vuitton is Pietro Beccari and everything sounds in sharp as the collection documented. Creative director Pharrell Williams, the missing piece for the men’s collection, started a new adventure pointing out a Man casual, elegant but but above all in step with the times. 


Louis Vuitton Man’s Spring Summer 2024 Fashion Show by Pharrell Williams in Paris LV


by Alain Chivilò

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