Paris Dior Eiffel Models Campaign

by Alain Chivilò


Without any controversy, it’s possible to write how France is also known for its omnipresent grandeur. Areas such as sport, fashion, tecnology, food, restaurant, culture, art, clubs, baguette and more. Just a simple note.

Today, it’s possible to highlight a celebration by Maison Dior: Vive la France! A city, a monument, a bag, models and a photographer united in a campaign to pay tribute to an heritage. 

The centre or better the heart of Paris is the Eiffel Tower area. A location for every moment of the day shared by parisians, Français, citoyens, tourists, foreigners, lovers, singles, families, VIPs, artists, public political and business moments. An iconic place where it’s possible to spend time and feel good vibes within this atmosphere. If you haven’t been there, try it at least once.

Italian photographer Brigitte Niedermair, for Maison Christian Dior, draws attention to the iconic bag Lady Dior, several variations and one of the most important momuments in France even if completed in 1889, the Tour Eiffel. 

The different sizes of the bag are matching with the Eiffel’s metal mesh and the cannage on the bag. In a full interplay of architectural lines, selected models are playing in a game of perspectives well assembled and taken by Niedermair. 

Five main subjects – the iconic bag, Paris, Eiffel Tower, Models and Brigitte for a tribute to Lady Dior, a French but also international lady.


©AC, NDSL, AM, Alain Chivilo

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