Maison Stella McCartney Sustainable Market

by Alain Chivilò

 

In Paris, Marché Saxe-Breteuil became the Stella’s Sustainable Market. After the catwalk for Spring Summer 2024 Women’s Collection, a check to the full list of Stella’s Sustainable Market stalls. Compatible materials for a sustainable environment. Historical parterships and new technologies as an alternative to materials and fabrics that have been used for centuries:

• ADIDAS BY STELLA McCARTNEY – Detailing the collaboration’s 19 years of history, including its mission of pioneering consciously crafted highperformance,
high-fashion athletic wear.
• AMEN – A next-gen homeware and light sculptures brand creating products without plastic, wrapped in fungi-based, carbon-negative packaging.
• ANDREW LOGAN – An iconic English sculptor and maker, whose wearable art uses recycled glass and will be featured in the Stella McCartney Summer 2024 runway show.
• BALENA – A material science company developing compostable and biodegradable thermoplastic materials, on a mission to create a circular model for consumer goods products.
• CHARGEURS – The suppliers of NATIVA® regenerative wool – a nature- and net-positive fibre that uses blockchain traceability to ensure the highest levels of animal welfare, responsible land management, environmental protection and care for farmers and local communities.
• KEEL LABS – The visionaries behind Seaweed-based Kelsun™ fibre – a material grown from renewable and regenerative kelp, with the first-ever luxury garments crafted from this material featured in the Stella McCartney Summer 2024 runway show.
• LINDA McCARTNEY FOODS – A pioneer in the vegetarian and vegan food space founded by Linda McCartney, it has introduced plant-based alternatives to meat products to an entire generation.
• NONA SOURCE – A platform allowing access to highquality deadstock fabrics from the LVMH Maisons, reducing waste and the environmental impacts of
creating virgin materials.
• NFW – The innovators behind MIRUM®, a plant-based, plastic- and water-free alternative to animal leather that is fully circular – able to recycled or returned to the Earth as nutrients.
• MABEL INDUSTRIES – The creators of Uppeal™️, a vegan alternative to animal leather made using apple waste from the Italian juice and jam industries.
• OCEAN BOTTLE – An award-winning, B Corp-certified reusable water bottle that collects 11.4kg of plastic (the equivalent of 1,000 ocean-bound plastic bottles) for every product sold.
• PURE ELECTRIC SCOOTERS – The creators of 100% electric scooters, supporting people in choosing an emissions-free automobile alternative for travelling quickly in urban area.
• RADIANT MATTER – Creators of BioSequin, a cellulosebased alternative to plastic sequins; Stella McCartney created the first garment from this pioneering material.
• RECORD STATION – An iconic Parisian record store, giving a second life to vintage albums – particularly from the US, UK and Japan.
• SÖKTAŞ – A designer and producer of premium cotton and cotton-blended shirting fabrics in Turkey. Since 2019 they have been collaborating with Stella
McCartney in transitioning their cotton fields to regenerative agriculture – helping to increase soil carbon sequestration, improve local biodiversity and
support farmers and communities.
• STELLA McCARTNEY BEAUTY – Truly sustainable skincare, formulated using over-99% natural, vegan and clinically proven ingredients, and contained in recycled, recyclable and refillable packaging.
• STELLA McCARTNEY KIDS – Made for our youngest ecowarriors and animal lovers, crafted from conscious and cruelty-free materials to protect Mother Earth
for generations to come.
• STELLA McCARTNEY VINTAGE – Stylist Heidi Bivens has curated an edit of past-season and one-of-a-kind Stella McCartney pieces, alongside items from the
brand’s vintage archive.
• VEGEA® – Creators of a grape-based vegan alternative to animal leather, repurposing waste from the Italian wine industry.
• WILD AND THE MOON – A 100% plant-based Parisian restaurant that does not compromise on flavour for its vegan values – committed to environmentally and socially responsible practices, reducing its waste to zero and eliminating conventional plastic use.
• WINGS – An edit of classic merch and limitededition collector’s items for fans of all ages, delving into the iconic band’s history.

 

©AC, NDSL, AM, Alain Chivilo

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